THIRD WEEK : STRATEGIC MANAGEMENT

For this week lecture, we learn something about the firm strategies to aware of macro environment based on external factors.Before start the lecture, Miss Ummi discussing about the unemployment rate in Malaysia.Although the rate can be considered not too be high, government should take seriously action by creating more job opportunities especially to fresh graduate before it become more worse in the future.

Next, i will proceed what i had been learnt for this week.The core concept that had been stress is about macro-environment that had been focused on PESTEL analysis which represent political,economic,social,technological,environmental and legal. Miss also teach us the thinking strategically about the company's industry and competitive environment. The strongest of the five factors determines the the extent of the downward pressure on an industry's profitability. Having more than one strong force means that an industry has multiple competitive challenges with which to cope.